For your Loyalty program to reach its full potential, it needs to be visible to your clients and prospects. Highlighting your loyalty program is a must-have because e-commerce is a central place for your brand to drive revenue and boost customer engagement.
The Loyalty Web Kit helps you build this strategy quickly by providing you with a plug-and-play user interface, that you can display on a dedicated page. In this article, you will find examples of how to make your loyalty program stand out and get your customers to find it quickly. In addition to the classical checkout use case, we have selected a few key locations on your website where you can talk about your Loyalty to increase visibility and engagement.
1. A new tab in your main navigation
Your loyalty program becomes a new tab in your main navigation. In addition to being easily identifiable, it allows your site visitors to access it from any page on your website.
2. In a dedicated tab
You can place the link to your program page in the submenu of your tab: "about" or "online service" for example. It will also be easy for your visitors to identify and find it quickly.
3. In a banner that stays on every page
The banner is often placed just before the footer of your website. It allows you to highlight promotional offers or actions of your brand. It allows you to put a caption and/or an image to increase the visitors' curiosity to see what it is all about. Do not forget to put a call to action.
4. In the footer
The footer is present on all pages. It's a great place to add your loyalty program page. It allows your site visitors to access it from any page on your site. However, the footer should not be the only entry point to promote your loyalty program, it’s not really visible if used alone.
5. In the profile tab
You can add a "loyalty program" tab to the profile tab.
Before logging in, the clients will know that you have a loyalty program. Once logged in, the clients will be able to access their loyalty program quickly. You can even make their life easier by displaying their points balance directly here.