Create an Enriched SMS
The concept of a Enriched SMS is the combination of two things: an SMS and a responsive landing page.
The SMS is a regular SMS that contains a link to a responsive landing page.
The Landing page's goal is to enrich the SMS, which is limited in character, with more information. For instance, the landing page could contain a coupon for a specific promotion, and display the coupon's barcode, product image and information, etc.
Sending Enriched SMS instead of regular messages can increase the performances of a campaign by up to 30%.
You can create a Enriched SMS design in DESIGNER (DESIGNER > SMS, "New SMS design").
Creation of the design
Create an SMS as you would do a regular SMS. To create the link to the landing page, insert the variable
The link (spl.io shortlink) will be generated when the SMS is being sent, for each recipients, to their personalized landing page.
Then, go to the landing page section, and insert or import your HTML.
You may use the same variables in your HTML than you would use for any email design. You may also add the Google Analytics tags to your landing page.
Once your message is created, you may create campaign the same way you would create a regular SMS campaign, be it an ad-hoc campaign, periodic or triggered campaign.
The action's reports will also contain a few indicators for the landing page's activity.