The TARGET module manages all your targets for your campaigns.
Filters, also known as segments, are automatic and dynamic selections within your database, based on one or many criteria. They are calculated each day and each time they are used in a campaign scenario, in order to provide you with the most accurate target.
Once your database has been uploaded, you can start creating filters right away.
Your filters can be used for:
- Targeting recipients
- Excluding recipients
- Reporting purposes
Mix 3 types of data to come up with the perfect target.
|Type of data||Example||Application|
|Declarative data||Name, Date of Birth, Zip Code…||Customization of content, segmentation of the database, statistic breakdown|
|Reactivity Data||Open, Clicks, Preferred device, latest action, entry in database||Second level of segmentation based on reactivity, Responsive design, Marketing fatigue management|
|Content Data||Favourite content, latest click category, favourite type of campaigns,||Third level of segmentation. Dynamic content management, automatic triggers based on products interests|
Declarative data is anything we can find within the database you provide. Reactivity and Content data are compiled every time you send a campaign, based on user activity.
Note that all your database fields will be available for segmentation.
Temporary files are external targets imported to Splio to be included in campaigns.
Once imported, TARGET stores them for 30 days, for you to use and reuse within your campaigns.
Your temporary files' columns can be used as variables to personalise your designs, as you would for your database contacts. If you wish to use variables in a design that is sent to both your database and a temporary file, make sure your file's columns bear the same names as your database fields.
The contacts within temporary files cannot be segmented using Filters. They are completely static targets.
Sales filters allow you to apply conditions to sales-related data in your database. Instead, they contain the following data types:
- receipts, and
- abandoned carts.
The icon to the left of the name indicates the type of each filter in the list:
Sales filters allow you to target contacts indirectly, based on their specific purchase behaviors. The Include a filter inside another filter explains how to do it.
Sales filters can be used to trigger transactional messages, such as:
- Abandoned cart reminder or
- Purchase confirmation.
Or to build conditions to send campaigns based on previous purchases:
- Purchased products of brand "MyBrand" 8 times in the last 6 months;
- Has purchased perfumes 5 times in the last 12 months.
So far, targeting with WeChat has usually been restricted to using fields specific to the platform, such as subscription time or the number of messages sent to each contact during the current calendar month.
Not any longer.
With Splio, you can now bring to bear the full targeting power to your WeChat campaigns. All you need to do is to match your WeChat contacts with contacts in your database sharing the same email address or phone number.
Once the contacts are matched, all associated behavioral data -- sales, receipts, participation in groups and lists, reception of campaigns and reactivity -- become available for targeting in WeChat.
As part of your campaigns, WeChat messages open new opportunities. You could begin in WeChat to continue messaging your clients via email or SMS, or just the opposite: remain in contact with your returning customers on WeChat.
A Group, in Splio, is a static group of objects that is created at a fixed time, and that will not evolve. A group, unlike the Temporary files, can only contain objects hosted by Splio.
The groups, depending on their scope, can be used like its sibling objects, filters and temporary files, as a campaign inclusion or exclusion. They can also be downloaded, as any other type of target in Splio.
A Group can come from:
- A filter that has been extracted to a Group, at a given time.
- A campaign, where specific contacts have been extracted to create a fixed target.
- An external source, such as Eulerian's segments, that can be imported to Splio (known contacts only).