Campaigns & Actions statistics
Whenever a campaign is sent from Splio, statistics are recorded and available in real time. Splio provides lots of reporting tools to better understand what’s working and what’s not.
The statistics specific to a campaign or action are available within SCENARIO.
Per action statistics
Go to SCENARIO > Campaigns, find your action within the list, and click on the "Display" button.
From the Action's overview, you will find the action's summary, targeting summary as well as the following reports:
- Global Statistics
- Reactivity per link and heatmap
- Geographic reactivity
Per campaign statistics
To have a global view of your campaign, click on the campaign's name. The campaign overview contains the campaign summary, as well as the list of all actions in this campaign.
You can also find a comparative and aggregated report of all the actions in your campaigns.
For automatic campaigns, only the last actions are available in the campaign's overview. If you wish to consult older actions from automatic campaigns, use the REPORT module to find specific action based on its date of execution.