Using advanced behavioral data in TARGET
The advanced behavioral data can be used to add a constraint to your condition, such as an action within a period, within a specific campaign or link category, or the use of specific devices.
Advanced behavioral criteria are part of many conditions available when creating filters. All you need to do is to select the condition, and the sub-criteria will appear in the editor.
/!\ The advanced behavioral data storage is limited to 1 year.
Let's take a look at a few examples of what can be achieved using Advanced Behavioural data.
- Target contacts that clicked the category "flights" more than 3 times in the last 2 weeks.
- Send an email with iPhone accessories to iPhone users only
- Send an email with iPhone accessories to iPhone users only, that previously bought for a total of at least 100$ and clicked at least once on category "iPhone_accessories" in the last 3 months
The cases below use relative dates which makes them suitable for automatic and trigger campaigns too.
Case #1 – Target flights shoppers
Target contacts that clicked the categories containing "flights" more than 3 times in the last 2 weeks on their device.
The condition for the "Target flights shoppers" case
This condition uses a pattern to match all category names which end with "flights". The "%" sign is a wildcard which can represent any number of characters.
- %flights matches all names which end with "flights"
- flights% matches all names which start with "flights"
- %flights% matches all names which contain "flights"
Case #2 – Target mobile users
Send an email with iPhone accessories to iPhone users only.
This is a case of a store selling sportswear that wants to push their iPhone-specific accessories for runners.
Condition for the "Target mobile users" case
This condition only matches those contacts who opened emails belonging to the "running" category, on an iPhone, at least 3 times within the last month. All these sub-criteria must be met for each contact.
Case #3 – A combination of conditions
Send an email with iPhone accessories to iPhone users only who have previously made purchases for at least €100 and clicked at least one link from the "iPhone_accessories" category, all within the last 3 months.
Condition for the "Target with a combination of conditions" case
This filter requires that two major conditions must be met: the contact must have clicked at least once on a link (from the "iPhone_accessories" category) and they must have bought for more than €99 within the last three months.
If you wanted to be more inclusive, you could check for openings with an iPhone and measure the number of clicks without the device. This way you would include more contacts who use both an iPhone and another device.