What is a tracking pixel?
The tracking pixel is a small image measuring 1px by 1px, that is placed at the very top of the HTML message sent to your contacts.
This pixel is called each time the images are loaded in an email, which allows Splio to count the number of openings of a message.
Changing the tracking pixel position
The tracking pixel is placed at the very top so that the tracking is effective even if the message is clipped by the email client. That way, we ensure that every message and opening is tracked.
This has some side effects, especially in some Outlook versions, where the tracking pixel is displayed in the email's preview.
To prevent Outlook clients to preview the pixel instead of the text, you may position the pixel elsewhere, by using the variable
Simply place the variable where you would like it to be. The variable will be automatically converted to an image tag with the correct URL to track the contacts' openings.
Keep in mind that it might create a white space, so test thoroughly.
<p>No gusta cuidarnos, somos Beauty Lovers</p> <p>$openpixel$</p>
Make sure you place the tracking pixel at the beginning of the message. Some web clients, such as Gmail, clips long messages. If the pixel is below the clipping, the tracking will not work.