First, it is necessary to define the concept of clickers because of its relevance when creating a filter. In practice, we can see that there is an abundance of possible definitions depending on the context of the user. Some clients consider that a clicker is a contact who has clicked at least once on an email, others consider it as a contact who has clicked more than once in a given period ...
However, we find that clicker segmentation corresponds to a contact that has clicked at least once in the last 3 months.
At a filter level, this is done using the following parameters:
|Clicks in 3 months||>||0|
If we had to target a non-clicker, the logic would be reversed and would target the contact who has never clicked in the last 3 months:
|Clicks in 3 months||=||0|