The graphic and visual content makes it possible to increase the participation of contacts therefore it is tempting to integrate the video content, but is it a good idea to send it by email?
From a technical aspect, the integration of a video is quite possible, but this approach is not recommended for several reasons:
- The content of the video considerably increases the message and can be blocked by some email services
- The integration of the video content requires the use of a potentially prohibited code from the point of view of the messaging services which can cause the message to be blocked
- The use of an attachment is generally discouraged from the point of view of reputation and deriverability
However, some alternatives are possible
Using an image of Trompe-l'oeil
The best alternative and our recommendation is to simulate the integration of a video player in a fixed image (showing a screen print of the video player that is previewing the video).
By clicking on the image, the user will be redirected to the interactive content in a suitable reader. This solution is more accurate and transparent from the point of view of deriverability.
The GIF format as an alternative
Although this format is more reducing and less attractive, it is possible to use a GIF animation to make the content more interactive.
This format is popular and has the advantage of not being a barrier to the deriverability (be careful not to exceed the maximum size of 1 MB per animation).