HTML code is not supported by SMS applications of smartphones then display rendering may be not customized and there is no solution to add a link on a key word.
There are some alternative solutions to customize SMS content :
- using custom variables and conditional blocks
- adding a custom link
Using custom variables and conditional blocks
The best way to customize a message is to use variables and conditional blocks that will customize the content from contacts' point of view.
To build your custom content, we recommend reading our documentation pages :
Using a custom link
The integration of a custom link is possible with SMS messages, it must begin with "http://" or "https://" to be clickable. We recommend to systematically shorten the links in order to gain characters and be able to put them to the benefit of your message.