Note that you can associate a geo-fenced notification with an update as in the example below.
That way, when a user comes within the radius of the store they will see this associated notification which will be linked to the update.
This type of notification is not a 'push notification' and based on where the user is located.
Whereas if you set up a push notification as a campaign, you will be able to decide exactly when you want your users to receive it.
Those types of notifications are called 'scheduled notifications'.
Note: upon addition of the pass, users will receive a default notification on their phone that their pass has been successfully added. This notification is not customisable on the platform.