SMS campaigns statistics
To view the statistics of SMS campaign, go to SCENARIO > Campaigns > SMS.
Click on the name of an SMS campaign to open its summary.
_/!\_ SMS statistics are organized in largely the same way as Email campaigns statistics. Make sure to get well acquainted with that document.
Table of Contents
Campaign and action statistics
Since an SMS campaign consists of a single action, the statistics for campaign and action complement each other.
You can click the action name in campaign statistics to drill down to action statistics, or the campaign code to go back up, as shown by arrows in images.
The "about" and "targeting summary" tab display the basics. The image shows the "about" tab for an action.
This tab shows the KPIs for the whole campaign. Follow the link to the action to see more details.
The "delivery" tab presents the statistics for successful and unsuccessful deliveries graphically. The image below shows the chart for an SMS action.
Follow the link for a more graphical presentation in the action statistics: