Retargeting with web behavior
Splio provides you with tools to track products visited by your contacts on e-commerce websites. You can then use this data to construct campaigns targeting contacts who were interested in specific products.
/!\ Web tracking is an optional feature that requires activation in each Splio universe separately. Please contact your Account Manager at Splio if you would like to have it activated.
Web behavior data is collected via tracking, taking the form of pixel-sized images inserted into websites:
The link used in the example has two parameters:
It is the name of the Splio universe which is collecting the behavioral data.
This mechanism identifies contacts using tracking cookies, which are set up when a contact clicks on a link in an email message. Tracking cookies work for 30 days.
External identifier of the visited product. If present, it allows Splio to register which products have been visited and when.
Display visited products
If your Splio universe is tracking visited products, it is possible to list and display (in the form of a loop) products which have been tracked for the current contact.
The syntax for the loop is shown below.
The expression FOREACH PRODUCT IN VISITS means that Splio creates a list of products visited by the current recipient of the message, according to web behavior tracking. The list is sorted alphabetically in reverse (descending) order, from Z to A. Splio includes the information about the first 4 products in the message.
See here for an explanation about the loop options (blue and orange in the example). The values in green are product parameters from the database of your universe.
Targeting based on web visits
When your Splio universe has gathered some behavioral data (that is, data on visits), you can make filter conditions based on these data.
Create a new "contacts" filter. When adding conditions, look for "Browsing behavior > number of page views". This condition is only available if your universe collects behavioral data.
The condition above matches all contacts who, between 3 and 10 days ago, visited the page of the selected product. Use context search to select the desired product(s) from a list.
Instead of searching for individual products in the list, you can use a product filter.