Remember that the example used in this article depends on the data available in your Splio universe database. If it does not contain the data used here, the example won't work.
Creating your filter
To create a filter, go to TARGET > Filters and click "New Filter", or simply select "Filter" from the top bar creation menu. You can access all your filters directly from the Target module in the top navigation menu.
By default, a filter targets contacts (scope), but you can also target Articles, Stores, Receipts or even Abandoned Carts.
We are going to create a filter that matches all women aged 25 to 35, living in Paris, France.
Note that this guide uses custom fields. Custom fields are items in the database that were configured for your organization. In the example universe, all personal data that are not used directly to send email or SMS messages are stored in custom fields.
For your example, we are going to use "birthdate" to calculate the age. When using "between x and y", your filter results will not be strict and will include people who are 25 until 35, whereas if you used "superior to", you would exclude people who are 25 and start counting from 26.
You can edit your filters at any time. The conditions will be automatically applied to your filter, and the filter recounted.
Be careful though, if you edit a filter that is currently being used in a trigger campaign, it will trigger the campaign to be sent to the recipients entering the filter.
The changes will also apply to any other filters the filter is referred in with the condition 'presence in filter'.
Exception: The filters cannot be edited while they are computed. A filter's edition mode is not available when it is counted; the button will appear when the computation is over.
Splio platform allows you to create 1024 filters per universe; such limitation is by default and cannot be changed anyway.