Rewards are part of the Splio Loyalty module. They are gifts that your loyalty members can earn and burn on special occasions: subscription, birthday, purchase, tier upgrade or completion of an event.
We’ve released a new reward system in April 2021.
The main benefits are :
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- Coupons/items (types) are no longer relevant and are now replaced by instances.
- Real time: your customer's rewards are granted and burnt instantly when the event occurs.
- Uploading stock: if you want to put a limited amount of possible attributions
- One API call
Understanding the master reward
The master reward can be created in the platform, with API or Datahub. Once created, the name, the holding and validity period can be edited, but the attributions and other parameters cannot.
If we think of the master reward as a “father”, it will be generating “children”, which we will identify as instances first and will then become attributions. They will have a unique code that will prevent fraud.
- reward instances: are still waiting to be granted to a card code.
- reward attributions: are assigned to a card code and can be:
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- Earned > granted to a card code but not burnt
- Burnt > used by the customer
- Expired > expired before it could be burned
- Pending > if there is a holding period when granted
Positioning of rewards in Splio
Rewards can be found in different part of the platform:
- Contact’s history: overview of all-time reward’s history. You can also grant a reward manually.
- Rules: the reward can be selected as an outcome of a loyalty rule, combined with granting NQ/Q points.
- Filters: you can either create a filter on the reward’s scope and add it in a contact’s filter or, alternatively, a contact filter retrieving the reward’s info.
- Scenario: the reward can be added as a sequence of a manual or automatic scenario. This is a workaround when the reward attribution is not possible with the existing rules conditions.
- Design: you can use rewards loop to personalize your design and display the code which can be used for redemption: $reward.attributiion_ID$.
Creating a reward
When creating a reward, you shall enter a few mandatory info:
- Name / Description (optional)
- External ID = it can link your rewards to your systems/applications
- Cost = the amount of non-qualifying (NQ) points decremented when the reward is granted
- Stock = unlimited / limited
- Monetary value (Customer Cost) = is the price of the reward on customer’s side. You shall choose type, either % or monetary value
- Holding period = when the reward is granted but can't be used yet
- Validity period = 1 year by default
- Reward’s auto-generation = Splio will automatically generate a reward code for every attribution
A master reward is not linked to a specific program in the universe. Therefore, you can attribute this reward to any member of any program.