This article explains in short what Interactions are and how to manage the data associated with them.
Interactions are an answer to tracking the behavior of customers in a better way, for example: who attends which event, who reviews products online, who visits certain stores... A use case would for example to be able to send an email to your customers who have participated in a physical event such as a football game.
Interactions can be synchronised with Splio in two ways:
"Custom Interactions" are defined by you, in collaboration with your Splio contact, within the interactions table.
They are never collected by Splio: it means that your company and you have to collect and send us the data.
Interactions within the Splio data model
All Interactions data are stored in a specific, separate data table. The data from this table is then related to the data from the contacts and loyalty tables.
Create your Interaction structure
To define a new interaction, first go to Data > Interactions, then click on "New Interaction".
Give the interaction a name. The name should tell what the interaction is, eg, visit to a store etc.
Select a channel and source type.
Channels correspond to where the event happens. Source types describe what triggered the event. This field is optional. Data associated with Interactions will be kept for a duration of 90 days.
Some use cases of Interactions:
- Product reviews (for example from Avis Vérifiés)
- Customer complaints from your customers on Zendesk
- Adding the Pass to your Mobile Wallet
- Check-in to your nearest gym
- Sharing a playlist with a friend (or any other interactions your customers have with your website or mobile app)