This article explains in short what Interactions are and how to manage the data associated with them.
Interactions are an answer to tracking the behavior of customers in a better way, for example: who attends which event, who reviews products online, who visits certain stores... A use case would for example to be able to send an email to your customers who have participated in a physical event such as a football game.
Interactions can be synchronised with Splio in two ways:
"Custom Interactions" are defined by you, in collaboration with your Splio contact, within the interactions table.
They are never collected by Splio: it means that your company and you have to collect and send us the data.
Interactions within the Splio data model
All Interactions data are stored in a specific, separate data table. The data from this table is then related to the data from the contacts and loyalty tables.
Create your Interaction structure
To define a new interaction, first go to Data > Interactions, then click on "New Interaction".
Give the interaction a name. The name should tell what the interaction is, eg, visit to a store etc. Please note that the name of an interaction is not case-sensitive.
Select a channel and source type.
Channels correspond to where the event happens. Source types describe what triggered the event.
Use interactions for segmentation in TargetOnce your interactions have been synchronized with Splio (via API or Datahub), you can use them in Target Contact filters, to create a campaign population:
Use Interactions for points and rewards attributions in Loyalty rules
Once your interactions have been synchronized with Splio (via API or Datahub), you can use them in Loyalty rules, to grant points and / or rewards:
Please note that for now, you can't use several interactions to attribute points in rules. For example, if you want to reward a Loyalty member who has done 5 product reviews, you will need to create an automatic campaign for it.
Some use cases of Interactions:
- Product reviews (for example from Avis Vérifiés)
- Customer complaints from your customers on Zendesk
- Adding the Pass to your Mobile Wallet
- Check-in to your nearest gym
- Sharing a playlist with a friend (or any other interactions your customers have with your website or mobile app)