Interactions Data

Overview

This document explains in short what interactions are and how to manage the data associated with them.

Interactions are an answer to the question of tracking behavior of customers in a modern way: who attends which events, who likes products online, who visits certain stores. For example, when there's a big football or basketball match, with interactions you can send an email to your customers who have participated in the event.

Social Interactions

"Social Interactions" are standard interactions whose format is pre-defined. This means that they are limited to specific interactions on social platforms (Twitter, Facebook and Instagram).

Interactions (likes, comments, shares etc.) are collected for accounts connected to social networks with their logins (making use of, eg, logging on with Facebook to a site). Then Splio's partner automatically retrieves this data and transfers it to Splio via API. Finally, Splio makes use of the data by sending messages to clients or triggering award assignment.

Custom Interactions

"Custom Interactions" are defined by brands within the confines of the interactions table. They are never collected by Splio but by the brand: it means that your company and you have to collect and upload the data.

This allows you to track all interactions (and even any similar relevant data).

Integration in the Splio data model

All Integrations data are stored in a specific, separate data table. The data from this table is then related to the data from the contacts and loyalty tables.

By using fields such as "channel" and "channel ID" you can add stores and product details to your interactions.

Create your Interaction structure

To define a new interaction, first go to Data > Interactions (1 in the image below), then click on "New Interaction" (2).

Give the interaction a name (green border in the image below). The name shoud tell what the interaction is, eg, liking a post, sharing an image, visit to a store etc.

Select a channel and source type. Channels (blue border) correspond to where the event happens: on a social website (eg, FB, Instagram, Twitter, WeChat) or a location such as a stadium, theatre or store. Source types (maroon border) describe what triggered the event: was it a post, event, picture, video, story, contest, survey, or something else. This field is optional and is mostly used by social sites.

Managing Interactions

Interactions are displayed under Data > Interactions in the form of a table showing the name, channel and source type for each interaction. The "Interaction type" column tells if it is a social or custom interaction.

You can edit defined interactions but only those that are not in use. Social interactions cannot be edited.