The tracking pixel is a small image measuring 1px by 1px, that is placed at the very top of the HTML message sent to your contacts. This pixel is called each time the images are loaded in an email, which allows Splio to count the number of openings of a message.
Changing the tracking pixel position
The tracking pixel should ideally be placed at the very top of the email so that the tracking can be effective even when the message is clipped by the email client (as this can be the case with Gmail with emails over 100 ko: if the pixel is below the clipping, the tracking will not work).
However, placing the pixel at the top of the email may also have some side effects, especially in some Outlook versions, where the tracking pixel will be displayed in the email's preview of the inbox.
To prevent this from happening, you may position the pixel elsewhere, by using this variable:
$openpixel$. Simply place the variable where you would like it to be in the top part of the email and it will automatically be converted into an image tag to track the contacts' openings.
Keep in mind that it might create a white space, so we recommend that you test the position thoroughly before sending your campaign.
<p>we like to take care of ourselves, don't we</p> <p>$openpixel$</p>