This article outlines the different features and statistics available for your email campaigns. This can be found in Scenario > Campaigns > Click on the campaign desired.
Openings: In this article, all metrics regarding openings will be impacted by the Apple Mail Privacy protection. Please refer to the dedicated article for more details.
When campaign category or operation code were not set, they are greyed out.
For manual campaigns, start and end times are shown as soon as the campaign is executed.
For automatic campaigns, the cycle is shown.
This details the filters and groups used in the campaign as inclusion and/or exclusions.
Contacts included in seed lists will be part of the campaign stats (reactions such as clicks, opens etc...) however, in Data > contacts reactivity, only the send events will be visible.
This may display special options set for the campaign, e.g., replay at sendout.
Campaign level - Email report
In the "email report" tab (at the campaign level and not at the action level of your campaign), you can see the KPIs for the campaign divided in sections. In each section you can use the buttons at the top right to present the data as bar or pie charts.
Action level - global statistics
Clicking the action name will bring you to the statistics per action.
The delivery statistics correspond to the delivery section in the email report, including the queued emails (which are waiting to be sent), successfully delivered, the randomly selected controls, and bounces.
Delivery state shows the results of delivery for all mails in the form of a pie chart. All results are shown, including clicks and bounces.
Delivery rate measures successfully delivered vs. undelivered messages.
Bounce rates show how the undelivered emails were classified.
Queue evolution shows how the email queue showed over time.
Delivery by domain shows the openings and bounces (soft and hard) broken down by domain. Use the "Extract" button to download the numerical data for this chart in CSV format.
Complaints and unsubscriptions
Counts how many times recipients decided to unsubscribe or report your message as spam. The unsubscribe indicator displayed here reflects the number of clicks done on the unsubscribe link or on the "unsubscribe" button available with some email service providers.
When a contact uses both methods to unsubscribe, campaigns statistics will consider two unsubscriptions but the unsubscribers list will only contain one line.
Sales tracker (sales from campaigns)
Shows the sum total of all sales which were made using links in the email. For more details on how to set this up, you can refer to our article here.
This pie chart displays the mobile devices used by openers broken down by operating systems and mobile brands (Apple iOS, Android, other types of phones).
More than 15 Operating Systems are currently being recognized, including Bada, Blackberry, and Symbian.
Openers' email clients
The email agents pie chart displays the mobile vs. PC breakdown and focuses in more detail on the type of webmail or email client software used by PC/Mac users.
This chart is especially useful when you need to determine the priority of webmail and email software supported by your email actions.
Unsubscriptions and Spam complaints
Note that the reasons visible in this chart are available only when using the Splio unsubscription form. The following reasons are recognized:
- I am not interested anymore
- I receive too many messages
- I can't read the messages
- I never asked to subscribe
The "List-Unsubscribe" reason means that the unsubscription process was handled by a mailing service provider. In such cases, a button with a link is added by Hotmail, Yahoo or Gmail in the user interface.
Heatmap/reactivity per link
This tab shows all clicks per link along with the number of generated purchases and their turnover. You can switch between its two views by clicking "Heatmap" or "Links".
The heatmap presents all clickable areas in the email design as hot and cold spots. It can present the map with regard to the number of clicks or turnover. You can also hide the areas which scored 0.
The links view displays all clickable URLs in the email in a table, with the number of clicks, turnover, and number of generated purchases. It also gives the names and categories for links where present.
This tab presents data gathered with the Sales Tracker.
In this tab, you can view the number of transactions, turnover, and purchases per hour during the first 7 days after sending. The metrics are updated as new information is being gathered.
This tool is only available for single-action campaigns. With the compare feature, you can calculate the statistics for the action with regard to any population segment within the global list of recipients. This option is only available for campaigns that have not yet been archived.