To view the statistics of an SMS campaign, go to SCENARIO > Campaigns > SMS.
Click on the name of an SMS campaign to open its summary.
SMS statistics are organized in largely the same way as Email campaigns statistics. Make sure to get well acquainted with that document.
Campaign and action statistics
Since an SMS campaign consists of a single action, the statistics for campaign and action complement each other.
You can click the action name in campaign statistics to drill down to action statistics, or the campaign code to go back up, as shown by arrows in images.
The "About" and "Targeting summary" tab display the basics. The image below shows the "About" tab for an action.
This tab shows the KPIs for the whole campaign. Follow the link to the action to see more details.
The "Delivery" tab presents the statistics for successful and unsuccessful deliveries graphically. The image below shows the chart for an SMS action.
Go to this tab to find the landing page reactivity statistics (it works only for enriched SMS campaigns for which a landing page was created).
Follow the link for a more graphical presentation in the action statistics: