When creating a custom report, two types of reports will be available, Actions or Campaigns. Few differences exist between those two:
An Action corresponds to a unique mailing. The statistics extracted from this type of report will contain the following data:
Date, ID Splio, Recipients, Pending, Done, Openings, Clicks, Sales, Soft bounces, Hard bounces, Spam complaints, Categories, Operation code, Name of the campaign but also unique ones specific to an Action: Mail subject, Message name in Splio.
A Campaign can include several Actions instead. The statistics extracted from this type of report will contain the following data:
Date, ID Splio, Recipients, Pending, Done, Openings, Clicks, Sales, Soft bounces, Hard bounces, Spam complaints, Categories, Operation code, Name of the campaign.
