Marketing use case n°1
PERSONALIZATION OPTIONS: WELCOME
You wish to send a more personalized message to the customers with first name and a generic one for all other customers without first name.
Conditional block used
{SPLIO IF $firstname$ != ""} $firstname$, welcome to our platform, 10% off!
{SPLIO ELSE} Dear customer, welcome to our platform!
{SPLIO ENDIF}
Final result
Viviana,
welcome to our platform, 10% off!
Marketing use case n°2
PERSONALIZATION OPTIONS: CUSTOM
You wish to send a specific product to your customers aged 30 and over, while sending a different content to all other customers.
Conditional block used
{SPLIO IF $age$ >=30} Congratulations, you have won an anti-wrinkle cream!
{SPLIO ELSE} Keep washing your face with water!
{SPLIO ENDIF}
Final result
Congratulations,
you have won an anti wrinkle cream!
Marketing use case n°3
PERSONALIZATION OPTIONS: ADVANCED
If your favorite language is Spanish, you can read a Spanish sentence. Alternatively, you'll get an English message.
Conditional block used
{SPLIO IF $favorite_language$ LIKE "Spanish"} Con tu carnet puedes ganar un viaje a Madrid.
{SPLIO ELSE} Enjoy an international experience.
{SPLIO ENDIF}
Final result
Con tu carnet puedes ganar un viaje a Madrid.
Marketing use case n°4
PERSONALIZATION OPTIONS: MIX
If you belong to the Splio filter (ID 238), you are a shoe addict and will get a free pair of shoes on your first shoe purchase. If you belong to Splio filter (ID 239), you are a sock addict. In all other cases, get a generic message.
Conditional block used
{SPLIO IF IN SEGMENT 238} You are a shoe addict: buy one pair, get one free!
{SPLIO ELSEIF IN SEGMENT 239} You are a sock addict: buy one pair, get one free!
{SPLIO ELSE} You are walking barefoot: buy some socks first, then a pair of shoes!
{SPLIO ENDIF}
Final result
You are a shoe addict: buy one pair, get one free!