This article outlines the main concepts and vocabulary which can be useful to understand how Mobile Wallets work.
- Active marketing channels
- Custom data
- Distribution strategy
- Dynamic query
- Goefenced message
- Strip image
Active marketing channels
There are three active marketing channels for Mobile Wallets: Push, SMS and Email. The number shown in Dashboard > Insights display the % of users who are opt-in to receive email, SMS and/or push notifications. You can read more on the Dashboard here.
An audience is a group of users who can be used in campaigns (updates or notifications) or for analysis purpose.
All the data in Splio Mobile Wallets can be synchronized with your systems. We have developed data connectors and workers to synchronize data within the different modules of Splio Mobile Wallets and your central systems. You can find more information on data synchronization here.
Custom data can be used to extend the existing data model.
The distribution of the Pass is one of the main steps to make your project successful. For more details on the distribution strategy, you can refer to our detailed article.
Is an option available when creating an audience and should be used when you wish to group users based on data you have on them. This can be from fields that either present in their Passes but also on any type of data relevant for the audience creation. You can find more information on audience creation here.
We distinguish two types of forms: signin and signup. Each type will be used in different use cases and should be used as part of the overall distribution strategy to either (signin) identify existing users to generate the pass with pre-filled details or (signup) create new users to be able to then generate the Pass using the details filled in.
Are displayed on the users screen when coming into the radius set in the Locations menu. For users to see this type of notifications, they will need to have this enabled in the Pass settings and also at the user device level. For more details on geofenced messages, refer to the full article.
Are the stores which have been setup in the platform. Their latitude and longitude are necessary so that geofenced messages can be shown to users who come near a store.
Are customized messages that you can use to reach users and raise brand awareness. They are set up by selecting a channel, a sending date, an audience, and an associated project. You can find more detail in our full article.
An organization can have several projects such as a project for events, one for the loyalty card and one for tickets. A project = a pass.
The referrers are the sources where the users have downloaded the Pass from (distribution). It can range from email, website, QR code, Wifi, SMS etc...You can find more information on distribution here.
Is the image which can be displayed at the front of the Pass and can be changed from time to time via the updates campaigns. You can find more information on design and content of the Pass here.
Triggers can only be managed by admins and allow you to automate certain types of actions such as triggered notifications (for example for point expirations or birthday campaigns) but also to automate your import or export of data. If you wish to setup triggers, get in touch with your contact at Splio.
An organization represents a unique brand and a database in which different projects can be created.
Is the static content of the Pass which will be temporarily changed (time duration can be set) and can be set for example during a sales campaign, a seasonal promotion etc.
Links provided by Splio Mobile Wallets to distribute your Pass. They are the key to the distribution of a project.
Total of users known by Splio Mobile Wallets. Different from the Passes which are the number of passes which have been downloaded by users.