When creating a custom report, you will have the option to select betwen Actions or Campaigns:
Campaigns will include all Actions as show below in the case of a campaign scenario including several sendouts (for example in automatic or manual campaign with follow-ups):
You will be able to extract the following data in both cases:
Date, ID Splio, Recipients, Pending, Done, Openings, Clicks, Sales, Soft bounces, Hard bounces, Spam complaints, Categories, Operation code, Name of the campaign.
However for the Actions report, you will be able to view the Mail subject and Message name.
When selecting a campaign report, you will see the aggregated data in one row whereas for an action report, you will see a row per campaign action.
You will be able to exlude keywords or apply an operation code if you have created one during the setup. Note that it is not possible to retro-actively apply an operation code for your campaigns once they have been created.