Campaigns is the new navigation of the menu Scenario and is currently available to a limited number of our clients in early access. It will be gradually released to all our clients. This article will help you get familiar with it.
In this short video, you can discover the new navigation. You can now manage your manual campaigns with One shot and your automatic campaigns will be in the menu Automations where we have separated:
- event-based campaigns (abandoned basket, post-purchase, welcome)
- recurring campaigns (still based on a filter, for example, birthday campaigns)
We have listed below the main features covered in each module covers.
|One shot||Recurring||Triggered campaigns
|Temporary files/group as populations|
|ROI or Revenue calculation|
|Sending real time campaigns based on events (not filters)|
|Adding a follow-up up action on clickers/openers||
|Adding a campaign category for retargeting||
|Adding operation code||
* Specific is where you can still find the old navigation and if some use cases are not yet possible in Campaigns.
If you want to find out more about Campaigns, please reach out to your contact at Splio.